Content Portfolio
Lauren Holliday
AI can't write like I can. Neither can most humans.
Anyone can write. But there’s a process to creating something that actually gets read.
The data doesn’t lie.
Sad facts:
96.55% of pages get no organic search traffic from Google. (Ahrefs)
Only 5.7% of pages will rank in the top 10 search results within a year of publication. (Ahrefs)
~95% of all pages have zero backlinks. (Backlinko)
An average user spends a mere 54 seconds on a web page. (HubSpot)
75% of all social shares come from only 1.3% of published content. (Backlinko)
I’m proud to say my content is not a part of the above statistics, and it’s by design. It’s because the only thing that loves me more than Google is the human enjoying my content.
Some of my most loved content ❤️
There’s not enough room for everything I’ve created over the last 14 years, and even if there was, there’s no way I’d remember everything.
The content below only showcases SOME of my marquee content and blog posts, none of my social media posts/ads or LinkedIn ghostwriting.
NOTE:
Before you dive in, I’d just like to stress that I’ve created content and managed blogs (as well as social media accounts) for all types of different companies, across a wide array of industries.
I didn’t showcase a decent amount of my work due to NDAs, but I do have B2B experience too, helping companies, like Cisco, Campaign Monitor, Hive, DataGrail, Forage, Aware, Pagely, HubSpot and many others not listed here.
And I’ve also done a lot of ghostwriting for prominent CEOs, VCs, operators and founders, which I can’t share due to NDAs. I’ve also written about relationships/dating, but felt like most people viewing my portfolio wouldn’t be into that type of content.
💼 Career/Work
👁️ 20K READS on Medium alone
📈 My first viral article
✅ Published on The Muse
🏆 Published in book because of this article
🔥 Syndicated in TIME magazine
📁 Alternative and super relatable point of view, which is why this post did so well
❤️ 20 comments and SO many DMs.
🏆 Top page for organic traffic.
✅ Evergreen content, still ranking to date (Published years ago, no updates since).
1️⃣ I was the first person to write about this — well before mainstream outlets covered it.
❤️ 130 upvotes, 21 comments on Reddit
🏆 No. 1 page for organic traffic
✅ Evergreen content, still ranking to date (Published in 2018, no updates since)
❤️ 38 comments
🏆 Top page for organic traffic
✅ Evergreen content, still ranking to date (Published years ago, no updates since)
🏆 Top page for organic traffic
✅ Evergreen content, still ranking to date (Published years ago, no updates since) ❤️ 10 comments
🔥 31K views, 787 claps, 21 comments, 254 social shares (This was a repost from The Economist’s Executive Education blog).
💗 One of my favorite posts (I love to read).
🏆 Published on Ahrefs, Interviewed tons of cool, expert marketers for this piece 🔥 315 social shares
More...
📈 Marketing
🔤 8,000+ words
🏆 Sold 300 copies on Gumroad
💡Inspired by my viral backstory, which was No. 1 on Medium and syndicated on Business Insider and Inc.
📈 Published on my Full-Stack Marketing course website, which ranked in days for “best marketing courses” (Version 1 website | Version 2 website)
👁️ 77k+ views on Quora, where I syndicated it
🔤 5,641 words
This is a prime example of a high-converting comparison page.
This page helped me sell out my course. It compared my top competitors and explained, in-detail, the pros and cons of each one.
I didn’t post my course until the end, and I genuinely showed I understood what they were looking for. I even detailed the type of people who shouldn’t take my course at the end. People love this type of helpfulness and authenticity.
❤️ Syndicated by The Observer
🗒 Not my favorite article, but my second most popular on Medium in terms of views
🔥 155K+ views, 1.1K+ claps and 28 comments
🗒️ Founder-led content marketing example.
More...
🌱 Life
🏆 Top page for organic traffic
✅ Evergreen content, still ranking to date (Published years ago, no updates since)
🔥110,500+ visitors
🏆Ranks for 16.24K keywords, No. 1 page for organic traffic
🎨 All Canva images created by me
✅ Evergreen content, still ranking to date (Published in 2018, no updates since)
🔥 High engagement
✅ Evergreen content, still ranking to date
👩🏽⚕️ Health
🏆 Popular on Reddit
🧪 Real life experiment, featuring actionable takeaways for readers. Readers appreciated my real-life reviews, trying the health apps and products I mentioned myself.
🧪 Real life experiment, featuring actionable takeaways for readers.
💸 Business/Money
🏆 No. 3 most popular article on Medium
🔥 113,000 views; 5,400 claps; 100 comments; Twitter stream of shares
📁 SEO-play
✅ Evergreen content, still ranking to date (Published in 2018)
❤️ 20 comments
📈 Viral article
🔥 On Medium post alone, 216k+ views; 3.6K likes and 116 comments (99% positive)
🏆 Interviewed on Inc, syndicated on Business Insider, tons of emails from investors
🔥 3,379 social shares (that’s huge when you consider only 5% of content gets 343+ shares)
⭐ Startups
👩🏻🎨 Web Design
😭 Not my most popular post, 13.4K views and 2.1K reads, 322 claps and 4 comments
🗒️ BUT it’s a great post with good information that a lot of businesses and startups should read, because about pages are important, yet they aren’t given the time and attention they deserve
🔥 344 social shares
🗒️ Published on Toptal
❤️ I like this because it shows I can write about things I don’t know about. I interviewed this woman, who is listed as the author of the post, and then I did additional, extensive research, and finally, I wrote the post that was fairly popular with a hard-to-please audience — designers and developers
👔 B2B/Corporate
This was a fun post, especially because I learned a lot, and I enjoyed making the graphics in Canva.
Like this project
Posted Sep 10, 2025
This is a curated collection of my best published writing, which has driven more than 5 million visits to websites since 2012.
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