Zero to One online presence by refining an existing landing page design on the mid-project through stakeholder alignment and UX improvements.

I joined the project mid-way, tasked with understanding the existing design framework, aligning it with stakeholder expectations, and refining the design to create a more compelling, user-friendly landing page. We restart this project with three objectives :

Showcase the company's technological expertise.

Serve as a strong company profile to attract both new talent and potential clients.

Align with stakeholder expectations by delivering a solution that supports their strategic vision and growth goals.

I began with reviewing the existing design elements and mapping out the current information architecture to identify areas that did not align with the intended vision and provided insights into where improvements were needed.

Through these analysis, I pinpointed inconsistencies and gathered ideas to elevate the design, ensuring it would resonate with both internal stakeholders and external audiences.

I conducted meetings with key stakeholders to re-capture their vision, priorities, and expectations. We revisited previously gathered information and cross-checking insights from various departments, including HR and insights from company publications and CEO presentations.

I created a lookbook that compiled references and inspiration related to technology, dark/light mode aesthetics, consulting profiles, and professional website designs. This served as the visual and conceptual foundation for the new design

Visuals : Prominent use of hero sections with large, high-quality imagery to showcase products and services.

Layout : Minimalist, clean layouts with liberal use of whitespace to create a modern, sophisticated look.

Color : Playful, yet professional color palettes that balance brand identity with a tech-forward aesthetic.

Navigation : Intuitive navigation menus that clearly organize content into logical categories (e.g., About, Services, Team, Contact).

Interaction : Engaging micro-interactions, such as subtle animations on hover or scroll, to enhance user engagement.

Calls -to-Action : Prominent call-to-action buttons that guide visitors to key conversion points (e.g., "Get a Quote," "Join Our Team").

Copywriting : Concise, benefits-driven copy that highlights the company's unique value proposition.

Social Proof : Inclusion of client testimonials, partner logos, and industry awards to build trust and credibility.

Multimedia : use multimedia content, such as product videos or customer case studies, to showcase capabilities.

Using Webflow, a no-code development tool, we translated the refined design into a fully functional website. Shoutout to Ave, handled the development integrating the interactive elements and ensuring responsive performance.

One shot draft before completed design.

Go beyond using Webflow went beyond initial expectation.