Hotel Medan Website | Freelance Webflow Developer

Web Developer

Webflow Developer

Relume Designer

JavaScript

Relume

Webflow

Hotel Medan is a 3-star Hotel 🏢 located in Banda Aceh, Indonesia.

Home page

Rooms page

Overview:

I built this scalable and user-friendly website using Webflow for Hotel Medan, a 3-star Hotel located in Banda Aceh, Indonesia. The website was strategically crafted to attract more bookings, manage dynamic business content, and integrate effective marketing techniques to boost guest engagement and revenue.

Goals:

Increase Bookings:

Simplify the booking process by offering direct booking via WhatsApp and integrating with OTAs like Traveloka, Agoda, etc... for enhanced UX convenience.

Manage Dynamic Business Content:

Enable easy updates of Room Types and Promotions using a CMS system.

Highlight promotions via Sender.net newsletters and dynamic website sections.

Utilize Web Analytics:

Integrated Nocodelytics for tracking booking conversions and promotional campaign performance.

Track and Analyze website growth using Nocodelytics

Hotel Email Marketing and Newsletter Campaigns using Sender.net

Marketing Techniques Implemented:

Direct and Partner Bookings:

Integrated WhatsApp for direct bookings and Traveloka for convenience, catering to diverse user preferences.

Dynamic Promotion Display:

Home Page Highlights: Featured promotions are displayed prominently to capture visitor attention and drive clicks.

Dedicated Promotions Page: A categorized view of all ongoing promotions, including special offers and limited-time deals.

Newsletter Campaigns: Featured and special promotions are emailed to subscribers to re-engage with past customers and build loyalty.

Track the Business Growth

Integrated Nocodelytics to monitor key metrics, including:

Room Type Conversions: Identify which room types are the most popular.

Promotion Purchases: Gain insights into which promotions resonate most with guests. This data empowers the hotel to refine its offerings based on guest preferences and optimize marketing strategies for maximum ROI.

Services Delivered:

Web Design and Development in Webflow

Booking System Integration (WhatsApp and Traveloka).

CMS Setup for dynamic content management

SEO and Performance Optimization

Marketing tools integration (Nocodelytics and Sender.net)

Post-launch Support

Created tutorial training videos using Loom on how to manage day-to-day website content using Webflow such as Updating Room Information, Manage Promotions, and Track Website Growth.

Provided resources for creating and sending newsletters for promotions to Subscribers

Delivered guidance on maintaining and troubleshooting the website in Webflow