ENERGÍA - Brand identity

ENERGIA is an independent entertainment company that specializes in film distribution and production for Latin America and Spain.

For the new graphic brand of Energía, it was taken as a symbol of the sun. The sun is the most important source of energy on the planet. Almost all the energy used by human beings is directly or indirectly related to the sun and is associated with concepts such as warmth, comfort, light, positivity, fresh air, and clean energy, among others.

It is also accompanied by a phonogram made up of a sans-serif typeface that complements the pictogram, which shares the same stroke thickness, geometric structure, and minimalist style.