ENERGÍA - Brand identity

ENERGIA is an independent entertainment company that specializes in film distribution and production for Latam and Spain.

For the new graphic brand of Energía, it was taken as a symbol of the sun. The sun is the most important source of energy in the planet. Almost all the energy used by human beings is directly or indirectly related to the sun and is associated with concepts such as warmth, comfort, light, positivity, fresh air, and clean energy, among others.

It is also accompanied by a phonogram made up of a sans-serif typeface that goes well with the pictogram sharing the same thickness of strokes, geometric structure, and minimalist style.