Dimensions:
Doladira is an Italian Alps inspired aperitif with the ambitious goal of bringing European aperitivo culture to the US. My role as the lead creative, in partnership with the CEO, was to guide the vision of this young brand as it emerged into the market.
This work included: to oversee and produce brand imagery and content for social, to refine brand guides, identity, and voice, updates to packaging, producing merch, a cocktail recipe book, experiential, and of course print and digital ads.
Brandbook
Social
Doladira - Instagram_Posts-SpedUp from E. Aaron Ross Video on Vimeo
Doladira - Mothers Day Spritz - MixNoSnack In Frame from E. Aaron Ross Video on Vimeo
Doladira - PressReel-With-Frame from E. Aaron Ross Video on Vimeo
OOH - Times Square
Doladira in Times Square from E. Aaron Ross Video on Vimeo