Restaurant website and branding design
Agnes Ang
How a strategic digital makeover propelled The Jungle Boy from overlooked to overbooked.
Feel free to visit the site: https://www.thejungleboysg.com/
Result highlights:
5,883 engaged website traffic sessions over one year
769 reservations booked from the website over one year
10.4X direct branding and website ROI over one year
Client Introduction
The Jungle Boy: Culinary Excellence Meets Atmosphere
Concept: Brought to life by the Old Street group, The Jungle Boy is an innovative restaurant concept known for its top-tier dining experience.
Audience: Targets millennials and businesses seeking a dynamic event space.
Features: Offers an inviting atmosphere with multi-level dining, karaoke, and various amenities.
Challenges
The Jungle Boy: Overcoming Digital Discrepancy
Challenge: The restaurant's template-based, incomplete website failed to mirror its quality and ambiance, suggesting a low-end bar instead of a superior dining venue.
Owner’s Edge: Owned by a Master Chef finalist, boasting a homely interior and top-notch cuisine.
Online Misalignment: The poor online representation led to a stark contrast with the actual dining experience.
Marketing Hurdles: Ineffective Google ads led to no conversions and unnecessary expenses.
The restaurant industry is a killer. We open and close restaurants all the time. We do not doubt that there is a demand for the type of food & drinks we serve at The Jungle Boy. We just needed a way to reach the customers, otherwise The Jungle Boy wouldn't last even 6 months.
— Lim Kuan Yiou, 2nd Gen Owner, Old Street Group
Previous branding and menu design
Solution
Rebrand for The Jungle Boy: Synchronizing Identity
Rebrand Strategy: Undertook an in-depth analysis involving the owner, staff, and local insights to align the digital presence with the restaurant's actual appeal.
Brand Identity: Developed a cohesive identity across all platforms, enhancing the narrative with fire and nature-inspired designs.
Website Overhaul: Launched a user-friendly website that reflects the brand ethos with high-quality images, streamlined info, and optimized navigation. Features include prominent "Book a Table" buttons and customized experiences based on traffic sources.
The transformation by SAW was nothing short of remarkable. The thoughtfulness and speed they brought to the design process were impressive, leading to a design that perfectly captures our essence. The feedback has been overwhelmingly positive, and their work has not only elevated our brand but also significantly boosted our business. With another restaurant on the horizon, I'm eagerly looking forward to partnering with SAW again.
— Lim Kuan Yiou, 2nd Gen Owner, Old Street Group
Results
The Jungle Boy's Transformation: Success Metrics
Website Performance: Post-rebrand, the site saw 5,883 engaged sessions in a year, with a notable 76% increase from organic search, highlighting successful SEO and content efforts.
Reservations and Revenue: The "Book a Table" feature garnered 769 clicks, translating to an estimated 570 bookings and a revenue boost of approximately $57,000—yielding a 10.4X ROI.
Event Bookings: Achieved 14 potential event bookings, broadening the restaurant's revenue sources.
Marketing Impact: A major booking through a marketing agency and influencer shares further validated the restaurant's improved market standing and appeal.
Feel free to visit the site: https://www.thejungleboysg.com/
The positive feedback has been overwhelming. With another venture in the pipeline, I'm keen to replicate this success and look forward to SAW's involvement.
— Lim Kuan Yiou, 2nd Gen Owner, Old Street Group
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Posted Apr 4, 2024
A strategic digital makeover, branding and website, propelled The Jungle Boy from overlooked to overbooked. Website designed in Figma, built on Webflow.
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