Brand identity for a dating

Brand identity for a dating app built around real connections. ❤️

Created a complete visual identity concept for Lumina, a modern dating platform focused on meaningful matches, trust, privacy, and genuine conversations.

I explored the brand from the identity level all the way into the digital product experience.

What I created: • Custom logo and visual identity • Brand color system and typography • Dating app UI/UX concept • Match, discovery and profile screens • App store / promotional visuals • Brand guidelines and messaging • Custom mockups and presentation assets • Responsive product direction

The visual system uses deep teal, coral, warm sand, sage and ivory to create something that feels more mature and premium than the typical dating-app aesthetic.

Designed with Figma, with the product experience shaped around the kind of clean, modern interfaces I build for Framer and Webflow.

Real connections. Real people. Better design.

#BrandIdentity #Figma #UIUX #ProductDesign #DatingApp #AppDesign #Framer #Webflow #BrandDesign #Contra