The client was an emerging startup building a zero-emissions delivery service. Spedal existed to create a closed-loop system within business supply chains and the fast growing circular economy — completely zero emission, whilst providing fair and meaningful employment. After completing a logo and brand design for them, Spedal has recently been acquired by SOJO, the UK's leading clothing alteration and repair solution, to provide zero-emission deliveries for brands and consumers across London.
The Problem
Creating a brand and logo design that would stand out from existing bicycle delivery services.
The Solution
Use a unique color palette that incorporates UV marking and coherent brand principles.
Final Design
View the client's website here.
