Freshly Lemonade Brand

Aimie Mei Salanguit

Brand Designer
Graphic Designer
Canva
Google Docs
The "Freshly Lemonade" brand encapsulates a vibrant and inviting essence through a minimalistic yet impactful logo, utilizing clean typography and a playful lemon illustration or stylized glass. The color palette resonates with lively yellows representing zest and vibrancy, harmonized with crisp whites or soft greens signifying freshness. Embracing a modern feel, the brand's tagline, "Squeeze the Day!" or "Naturally Zesty," complements the imagery of freshly cut lemons and individuals delighting in the drink. From clear or lightly tinted bottles showcasing the drink's freshness to labels featuring the logo and refreshing lemon-inspired designs, every element exudes a cohesive and refreshing identity. This branding exercise exemplifies a skillful fusion of design elements, from the logo's creation to the selection of a captivating color palette, forming a compelling portfolio piece showcasing expertise in crafting a cohesive brand identity for "Freshly Lemonade."
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