Abbiocco Branding

About Abbiocco:

Abbiocco (meaning: The feeling of drowsiness and satisfaction after a big meal) is the trendiest ice cream shop in Italy! They are about to start selling their delicious ice cream in supermarkets worldwide and think it’s time for a brand revamp.

Time:

2-3 Weeks

Scope:

• Primary Brand Logo.
• Alternative Brand Logos.
• Color System.
• Typography System.
• Brand Patterns.
• Cone Wraps Packaging.
• Tub Container Packaging.

Goals:

Abbiocco wants their branding to stand out amongst everyone else and reflect just how trendy and creative their flavors are.

Cone Wraps Packaging Designed as a Part of Abbiocco Branding.

Flavor Choices for Everyone!!!

Curating a brand logo that is on-brand, catchy, and professional at the same time is a very critical part of any branding project. Abbiocco is one the best examples loved as one of the yummiest ice creams 🍨.

The Concept Behind the Curation of Yummy Logotype for Abbiocco.

Patterns Curation for the Brand Using the Wordmark and Stroked Outlines.



A Yummy and Playful Combination of Brand Patterns, Logotype, and Colors.

Sticker Badges with Flexibility to be Used as Fun Patterns too.

Tub Container Packaging Design for Family Gathering and Never Ending Fun!!



If you have got a similar product or business launch idea, let's chat 😉 . I'll be more than happy to assist with design and consultation ✅