AICI: Branding & Webflow Website (Full-service)

AICI is a research-driven tech company that pushes the boundaries in the field of architecture through products tailored for areas in Education, Practice, and Production — Site, Concept, Urbanism, Technical, Construction and In Use. With a strong focus on research, AICI ensures its products are built on a foundation of knowledge and understanding of the industry's evolving needs. From advanced design software to interactive learning platforms, we equip architects with the tools needed to streamline their processes and empower their craft. Through user-friendly solutions and industry-leading technology, AICI is shaping the future of architecture for students, professionals, and firms alike.

PART 1 —— Branding (2week-Sprint) * Characteristics & Deliverables

Primary logotype, secondary & variables

Colour scheme > shades of grey, white + gradients & textures

Imagery > Architecture, 3D renders, illustration > Photography & AI imagery/videos

Typography Suite > Inter

Design development > Templates for the Company's business cards (generic & custom for staff) ⟶ Production: letterpress > grey paper(s) + gold, silver or white hot foil. Packaging, custom cards (project's delivery), presentation (digital & print), illustrations & diagrams

* Branding: Concept & Strategy AICI aims to position itself at the forefront of architectural innovation, leveraging AI to transform the way architecture is conceived, designed, and constructed. Their branding is defined by a balance of precision and creativity, reflected in a clean, timeless aesthetic. The brand is not just about leading in technology, but also about fostering a community of innovation and excellence in design.

PART 2 —— Website (Full-service) * Characteristics & Deliverables

Webflow Development > CMS > 100% manageable and editable by the client

Responsive Design > 6 breakpoints: 3 desktop, 1 pad, 2 mobile

SEO Optimisation > on-page SEO, incorporating semantic HTML, well-crafted meta descriptions, and alt attributes for images to improve search engine rankings

Custom animations & interactions > 3 smooth blur effects (navbar, while scrolling and transition/page-load), 3d renders (image or animation)

Custom codes & components

Custom dynamic content

Finsweet Custom Cookie Consent

Extended Legal Policies (AI Transparency & Ethics...)

-- * Website: Concept & Strategy

The design strategy for AICI's website focuses on creating a clean and straightforward user experience that embodies the brand's motto: "We use AI to streamline the process of designing and making architecture." An uncluttered, timeless aesthetic highlights AICI's brand identity by prioritising appropriate typesetting for legibility and accessibility, along with responsive layouts for seamless navigation across all devices. This approach makes it easy for students, professionals, and companies to explore their products, research, and upcoming features. By emphasising user-friendly interfaces and streamlined information architecture, they facilitate quick access to resources, enhancing user satisfaction and engagement. This strategy supports their commitment to empowering architects through technology and innovation.