Social Media Marketing and Advertising

Shiv Mehta

Digital Marketer
Social Media Marketer
Performance Marketing Specialist
Google Ads
Trello
X Ads
Optimized social media to generateweb traffic and increase awarenessthrough varioussocial media platforms
Created Facebook campaigns based on business objectives: traffic,conversions, page likes&lead generation
Made regular bid adjustmentsto Facebook campaigns based on budgetconstraints, lead generation, traffic goals
Used toolslikeHootsuite, Creator Studio, Trello, and Monday.com to schedule and publish posts acrosssocial media
platforms
Created E-mail Marketing templates and newsletters,while running transactional emailcampaigns on toolslike
MailChimp
Managed online sales at e-commerce marketplaces(Amazon, Etsy, eBay,&London stalls) andworked on the product
listing
Effectively coordinatedwith multiple clients overcalls&emailsto share timely deliverablesfor the ongoing project
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