Internal Marketing Structure Rebuild

Worked on rebuilding and restructuring the properties associated with leads, updating naming structures internally in Hubspot to help understand where leads were coming from, what was clicked on/were interested in, and how we can follow up with these leads.

I worked with the Vice President of Marketing in the company to do this and was successful in the implementation of the system. I also helped to update many different properties in Hubspot and did an audit of our internal system to make our data cleaner and easier to understand.