CONVERSION-OPTIMIZED E-COMMERCE WEBSITE for a

CONVERSION-OPTIMIZED E-COMMERCE WEBSITE for a FOOTBALL APPAREL BUSINESS, with a focus on reducing friction from PRODUCT DISCOVERY TO CHECKOUT.

The site includes PRODUCT CATALOGS, PRODUCT PAGES, SHOPPING CART, PAYMENT INTEGRATION, ORDER TRACKING, GOOGLE SIGN-IN, and a full ADMIN DASHBOARD for managing products, images, banners, coupons, discounts, and orders.

The structure is also built for ONGOING CONVERSION OPTIMIZATION, using tools such as GOOGLE ANALYTICS 4 and MICROSOFT CLARITY to identify drop-offs, understand user behavior, and continuously improve the CUSTOMER JOURNEY over time.