About the client
Liberty Mutual Insurance is the sixth-largest property and casualty insurer in the United States, providing broad, useful, and competitively priced insurance products and services to meet our customers' ever-changing needs since 1912.
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Project background
Liberty Mutual wants to create a subsidiary brand to introduce car insurance to millennials. This brand should not compete with their existing products and services.
Goals
The company aims to create an impactful and memorable experience for a new brand entering the market, especially for young professionals or adult car owners seeking car insurance.
0 likes · 35 views · Aug 11, 2024
The project aims to create an impactful and memorable experience for a new brand entering the market, especially for young professionals.
