[LIVE] Pocket Car Insurance Website by Liberty Mutual Group
Hendry Winata
Web Designer
UX Designer
UI Designer
Adobe Photoshop
Figma
Liberty Mutual Insurance
About the client
Liberty Mutual Insurance is the sixth-largest property and casualty insurer in the United States, providing broad, useful, and competitively priced insurance products and services to meet our customers' ever-changing needs since 1912.
Liberty Mutual wants to create a subsidiary brand to introduce car insurance to millennials. This brand should not compete with their existing products and services.
Goals
The company aims to create an impactful and memorable experience for a new brand entering the market, especially for young professionals or adult car owners seeking car insurance.