Yokō / Brand Identity & Packaging

Yokō is a D2C matcha bar inspired by Tokyo’s fast city life and quiet side streets. For people who move fast but love to paus and play. The brand focuses on serving high-quality, ceremonial-grade matcha in a classic form, and seasonal specialty drinks.

Food & Beverage | Brand Identity Design | Graphic Design

This project came together in a way that felt very natural, and I loved experimenting with visuals that are both minimal and bold. Bringing in Japanese influences but reworking them into something fresh, fun, and approachable. With this one, I wanted to capture the calmness of a tea ritual but also inject an energy that makes it feel exciting for a younger, like a cat. The featured cat's name is Mr.Bob please address him with the utmost respect I’m genuinely proud of how Yokō shaped up! Thank you for your time viewing my work!