La Antigua Branding⚱️

La Antigua came out in a very similar way to the story of TicTac. If you haven't seen it, I invite you to stop by here https://contra.com/p/RLNMAQel-tic-tac-photos . It was a project that was presented thanks to the connections that social networks like Contra. Unlike, this brand needed everything: name, logo, colors, fonts, and more. The only thing I had was a message...👇🏼

Y sus sueños se convirtieron en realidad!

La formalidad transmite rigidez e inflexibilidad. La informalidad contagia un espacio genuino y transparente. En esta marca queríamos un público más cercano y relajado, donde puedas ser libre y auténtico. Por estas razones mientras los diseños fueran menos perfectos era mejor para la marca!

I must confess that when it comes to creating brands from scratch there are parts that I forget. So many things that a brand can have: business cards, logo, highlights, notebooks, ID, mugs, shirts, uniforms, bags, papers for the bag, stickers for... It would never end.

My advice is always: think when you are in that store, what you would like to see 👀. If you buy, how would you like it to be delivered? Even if it's online, you can create a good impression with an instagrammable bag and hit a home run!

My favorite part is when it comes down to it: selling your designs. Make people want to take a picture of how cute the packaging is. #70'sAreComing.

I am one of those people who keeps few things. Only the most important. When there are things that I don't want to let go but I know they are unnecessary, I practice my motto "take a picture of it and put it on the wallpaper". Either I keep this card or take a picture of it! I swear! 🙏🏻

On this occasion, within the design part, I could say the phrase "the latest but the best" is this bag. I was sitting with her for several days, because before reaching the best result I even made plastic bags that do not go with the brand😅, you can see it on behance https://www.behance.net/gallery/148830305/La-Antigua-Shop/modules/840646093 looks beautiful by the way but it wasn't what was required, and you have to know how to differentiate it! 🧡

With this brand you can also take photos! one of my favorite things in life. Play with colors, lights and shapes 📸.