User Interface Design - Stylefer Fashion E-Commerce Mobile App

Shubham Sharma

UX Designer
Product Designer
UI Designer
Adobe Photoshop


Stylefer is a fashion e-commerce platform that offers a wide range of high-end clothing, accessories, and footwear for both men and women. With the increasing demand for seamless mobile shopping experiences, Stylefer decided to revamp its existing mobile app UI design to enhance user engagement, improve conversion rates, and maintain its competitive edge.

Problem Statement:

The existing Stylefer mobile app had a functional UI design but lacked visual appeal and intuitive navigation. Users were facing difficulties in finding products, navigating through categories, and making purchases. The goal was to create a visually appealing, user-friendly, and conversion-driven UI design that aligned with the brand's luxury image.

Research and Analysis:

To initiate the redesign process, the design team conducted a comprehensive analysis:

  1. Competitor Analysis: Studied UI designs of top fashion e-commerce apps to identify trends, best practices, and areas for differentiation.
  2. User Surveys and Feedback: Gathered insights from existing users through surveys and feedback to understand pain points, preferences, and expectations.
  3. Usability Testing: Conducted usability testing on the existing app to pinpoint specific issues users were facing.

Design Goals:

The primary design goals were:

  1. Visual Appeal: Create a visually captivating and elegant design that reflects the luxury brand image.
  2. Intuitive Navigation: Simplify the app's navigation to ensure users can easily find products and navigate through categories.
  3. Personalization: Incorporate personalized recommendations and tailored content to enhance user engagement.
  4. Conversion Optimization: Streamline the purchase process, reduce cart abandonment rates, and encourage impulse buying.

Design Solutions:

The design solutions were centered around the following aspects:

  1. Visual Design: Introduced a sophisticated color palette, refined typography, and high-quality product imagery to elevate the visual appeal.
  2. Navigation: Implemented a bottom navigation bar with clear icons for Home, Categories, Wishlist, Cart, and Account, providing easy access to essential sections.
  3. Product Discovery: Introduced a personalized "Recommended for You" section on the home screen, showcasing products based on user browsing and purchase history.
  4. Category Filters: Improved the category browsing experience by incorporating filters for price, size, color, and brand, enabling users to narrow down their choices quickly.
  5. Product Details: Redesigned the product detail page with a cleaner layout, prominent product images, concise descriptions, and clear pricing information.
  6. Smooth Checkout: Simplified the checkout process by offering guest checkout options, saved payment methods, and an order summary review step.

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