Jeunfiori Skincare Pt.1 (Visual Identity)

[Concept Work]

Jeunfiori’s mission is to simplify the skincare for people who have acne struggles. The skincare solutions they craft are made of only ingredients rooted in research that are purposeful and effective. Driven by her own journey Celeste, the founder, envisions Jeunfiori as a guide and support individuals on their path to clearer, healthier skin. Extracting insights from the founder’s story, we revolved the Identity around the Big Idea of “Embracing your Story”.

Our objective was to conceive a visual identity direction that exudes the brand’s expressiveness, sincerity, humanness, and sophistication. The type, color, and imagery used are inspired by the brand’s celebration towards self acceptance and self love, which are carefully curated to evoke jeunfiori’s sense of warmth, calmness, authenticity, and empowerment.