Esco Brand Strategy & Visual identity

Esco, a European oak flooring brand, faces a significant challenge in establishing a distinct identity within a competitive market. Many European oak flooring companies exist, making it difficult for Esco to stand out and capture the attention of potential customers. To overcome this hurdle, Esco needs to identify and amplify its Unique Selling Proposition (USP). This could involve highlighting their commitment to sustainable wood sourcing, a unique finishing process that offers superior durability or aesthetics, or perhaps a focus on exceptional craftsmanship. By pinpointing what truly sets them apart, Esco can craft a brand message that resonates with customers seeking specific values in their flooring choice.

Recognizing their unique selling proposition, Esco partnered with us to translate it into a powerful brand identity. This collaboration ensured a cohesive brand message and visual identity that permeates all marketing materials. We guided Esco in crafting a clear and consistent brand voice across their web presence and advertising, reflecting the essence of Esco's brand. Additionally, a defined color palette and font style were chosen to visually represent Esco. Finally, Unveiled Space captured the beauty and quality of Esco's flooring through high-quality visuals, potentially including behind-the-scenes glimpses into their craftsmanship. By establishing a consistent brand identity that emphasizes their USP, Esco, with Unveiled Space's strategic guidance, can build trust with potential customers and stand out in the crowded European oak flooring market, attracting those seeking a premium experience.