OVERVIEW I started Hey Frankie as a passion project during the height of the pandemic, at a time when the world was on pause and uncertain. Like many others, I found that the thoughtful process of selecting and curating my own space at home brought me a lot of joy (and sanity), and I knew I wanted to share it with my local community!

With an abundance of time and creative energy coupled with a personal obsession with design (that naturally extended to interiors) - Hey Frankie was born.

SERVICES Brand Naming, Brand Identity, Packaging, Art Direction, Product Photography, Social Media Content

Working on the brand identity was a fun and intuitive process. It was important for me to pay homage to the Bauhaus design movement that inspired many of the brand’s pieces. This era was marked by modern typefaces, bright primary colors, and a contemporary sensibility. This “vintage yet modern” feel informed many of the design decisions I made for Hey Frankie.

What started out as a small project to keep me busy and creative during pandemic lockdowns became an experience that allowed me to glean an immense amount of insight into the reality for small business owners. Experiencing their goals, pain points, and challenges first hand equipped me with the knowledge and a deeper sense of empathy to be able to provide even more value for my clients pursuing their dream businesses.

I love working with driven brand founders and business owners that want to make an impact! Send me a message, I'd love to hear about what you've been envisioning!