Digital Creative Direction & Web Experience

Slap Hub is a Los Angeles–based eCommerce brand redefining the industry with a concierge-style experience that blends professionalism, innovation, and a modern aesthetic. As industry leaders, their focus is on delivering a seamless and personalized approach for every client interaction.

We partnered with the Slap Hub team to craft a digital creative direction that embodies their essence — modern, fresh, and approachable. Our goal was to translate that experience into avisually striking yet intuitive website that feels effortless to navigate while remaining grounded and functional.

The project centered on making it easy for visitors to connect with the Slap Hub team and quickly find the information they need, while offering enough context to support informed decisions.

In addition to the website, we designed a web app experience aimed at optimizing performance and usability. This included identifying and improving areas with room for growth, while preserving what already worked. The result is a UI refresh that applies the new digital identity and elevates the overall user experience — ensuring Slap Hub stands out as a forward-thinking leader in the eCommerce space.