Alfredo's Pizza · Creative Direction & Brand Identity

Alfredos is a local pizzeria, wine bar and popular meeting place that sells not only food but memories to young people in their neighbourhood.

Alfredo believes that the way to a man's heart is through his stomach. That's why they work every day to make people happy with their pizza and pasta dishes. The restaurant creates a cosy atmosphere in which people can feel comfortable and relax.

The creative direction has resulted in a very playful, simple and inviting brand. We want to attract young people and students from the city. It is aimed at a younger demographic that identifies with its values and uses it as a place to relax and socialise.