Apricart PK – Friendly Branding for a Modern Grocery App

Apricart is an online grocery startup that needed a bright, trustworthy visual identity to appeal to urban shoppers in Pakistan. I was brought in to craft their brand strategy, logo, packaging mockups, and app UI direction, aiming to balance modern convenience with a sense of freshness and reliability.

This project reflects my ability to bridge branding and interface design — helping brands launch confidently and look polished across digital and physical platforms.

Apricart | Your Go-To Online Grocery Hub Apricart.pk is more than just an online grocery store; it's a commitment to delivering quality essentials at unbeatable prices. By sourcing directly from local producers, Apricart ensures affordability without compromising on quality, catering to households across Karachi and Peshawar https://propakistani.pk/2022/01/11/apricart-fights-against-inflation-to-relieve-pakistani-households-from-high-grocery-bills/ Objectives

Reimagine the visual identity to stand out in a competitive market.

Develop consistent and resonant messaging across all platforms.

Enhance customer engagement and solidify market presence.

Distinctive Logo Design

Comprehensive Social Media Kit

Professional Stationery Suite

Dynamic In-App Advertisements

Trendy Merchandise Designs

User-Centric Website Design

Innovative Mobile App Interface

Delving deep into market trends and consumer behaviors, we conducted extensive research and stakeholder interviews. This groundwork ensured the brand's new direction was informed and aligned with audience expectations.

The design philosophy centered around simplicity and memorability. The new logo ingeniously combines the letter "A", a smiling face, and a shopping cart, encapsulating Apricart's joyful and convenient shopping mission. A vibrant color palette and modern typography further reinforced the brand's fresh and approachable image.