The goal was to craft a web presence and ecosystem for Xmaquina— a DAO platform unlocking decentralized access to robotics, AI and machine-assets. We defined the challenge: enable high-growth machine economy exposure for users, while communicating trust, innovation and Web3 native governance. Two colour themes were created: light and dark
Option for the first screen in a dark colour scheme
Project Structure
We mapped out the full user-flow: from landing page to DAO portal to the genesis auction dashboard. We designed the site structure and the DAO platform architecture, including funnel: Hero → Why Us → Portfolio/Assets → Genesis Auction → DAO Governance. The genesis auction module was designed to bring transparency and equity to the funding model for machine-assets.
Design Approach
The visual system is based on a linear-block layout: clean horizontal and vertical grid, clear card-based sections, modular blocks aligned for readability and scalability. The aesthetic balances high-tech robotics imagery with Web3 metaphors of decentralisation and tokenisation.
Wireframe Strategy
Every page was sketched in lo-fi wireframes: header, content blocks, cards, CTAs, auction panels, governance dashboard. We stressed ease of navigation, progressive disclosure of complexity (especially for auction/DAO parts), and anchored flows into clear next steps.
Mobile Version
We ensured a fully responsive mobile experience: block stacking, optimized tap targets, simplified navigation for smaller screens, and a seamless transition from landing to auction to DAO portal. Users on mobile can engage with the platform without loss of clarity or function.
DAO Platform Design
The DAO section features governance dashboards, token-staking mechanics, asset portfolios and proposal workflows. The UI elements were built to support transparency: treasury charts, member voting panels, asset cards. The design sets a tone of legitimacy, community empowerment and machine-economy agency.
Conclusion
In conclusion: the design work for Xmaquina brings together strategy, structure and aesthetics. From clear user flows and site architecture to modular block design, wireframes and mobile responsiveness — we delivered a design system that supports the vision of decentralised ownership of intelligent machines, with two colour themes (light + dark) enabling flexibility and modern sophistication.