Optimizing Google Ads Strategy for Dalyte

Case Study

Mondo manages multiple high-performing Google Ads campaigns for Dalyte, generating over 110 new leads per month. With strong CTRs, low CPCs, and exceptional conversion rates, even in a competitive industry, we deliver consistent, measurable results with a lean budget.

50%+ conversion rate (on top-performing campaigns) 110+ leads per month (Google Ads conversions) 8%+ average CTR (across 5 active campaigns) <$3 average CPC (in a competitive industry)

Dalyte, a national leader in daylighting and energy-efficient commercial building solutions, operates in a highly competitive space where paid search can be both expensive and complex. They brought us in to optimize their Google Ads strategy and turn a limited ad budget into a steady stream of qualified leads across local, regional, and national campaigns.

We manage and optimize five separate campaigns, each tailored to a specific market segment or geographic region. With a deep understanding of Dalyte’s customer journey, we focus on optimizing not just for clicks, but for meaningful conversions. Whether targeting general contractors, architects, or facility managers, each campaign is built around keywords, locations, and copy that speak directly to the end user.

Our daily management includes optimizing bid strategies, refining ad copy, adding negative keywords, and ensuring landing page relevance to maximize performance. The results speak for themselves, exceptional conversion rates and low costs in an industry where competitors regularly overspend without seeing comparable ROI.

Dalyte’s consistent success with Google Ads is a direct result of long-term strategy, ongoing optimization, and a commitment to performance-based advertising. Over the years working together, Mondo has fine-tuned Dalyte’s campaigns to not only generate leads, but to generate the right leads.

With 110+ new leads per month, Dalyte sees steady quoting activity and a reliable flow of qualified prospects from across the U.S. Unlike many advertisers who settle for click-throughs and impressions, our focus has always been conversions that turn into real opportunities for the business.

We manage five separate campaigns across national, regional, and local markets, each tailored with custom targeting and keywords. Our hands-on management includes daily bid optimizations, negative keyword refinement, and performance reviews that go beyond the dashboard. In high-performing campaigns, we’ve seen conversion rates surpass 50%, proving the strength of Dalyte’s offer when paired with strategic ad delivery.

The secret behind those conversion rates? Smart landing page strategy and ongoing collaboration. We work closely with Dalyte to refine their landing pages regularly, ensuring they’re aligned with ad copy, load fast, and make it easy for users to request quotes or more information. This full-funnel thinking makes each dollar work harder and reduces wasted spend.

We also stay alert to external factors, including weather conditions like hail, which often trigger demand for daylighting solutions and roofing-related projects. This allows us to adapt campaigns in real-time and prioritize high-opportunity regions when the timing is right.

Ad copy is continuously tested through A/B experimentation, allowing us to dial in messaging that resonates with architects, contractors, and building managers. Whether promoting the energy efficiency of Dalyte’s solutions or highlighting project-based value, we ensure the ads speak directly to each audience segment.

Most importantly, Dalyte’s results are sustainable, not a short-term spike. Each month brings slightly improved metrics, stronger cost-efficiency, and a growing presence in a competitive space where many advertisers struggle to generate meaningful ROI.

110+ leads per month (consistent, verified conversions)

8%+ average CTR (across all campaigns)

<$3 average CPC (in a competitive national market)

50%+ conversion rate (on best-performing campaigns)

5 active campaigns (national, regional, and local targeting)