JARED W. JOHNSON — Personal

JARED W. JOHNSON — Personal Brand & Business Acquisition Website UX/UI Redesign

Jared W. Johnson is a business acquisition and SBA lending professional who helps entrepreneurs, business buyers, and sellers navigate the business acquisition process. The website serves as a professional digital platform showcasing Jared's industry expertise, business financing achievements, educational resources, and the Before You Buy or Sell a Business podcast.

This website redesign project focused on creating a professional, credibility-driven digital experience that communicates industry authority, simplifies business acquisition information, and connects potential buyers and sellers with relevant resources and services.

As the UX/UI Designer, I focused on improving the website's visual hierarchy, content structure, navigation, and overall user experience. The objective was to transform the digital presence into a modern personal brand platform that builds trust, highlights professional achievements, and encourages meaningful business inquiries.

What I redesigned:

Strategic Homepage & Personal Brand Experience: Designed a compelling homepage that introduces Jared W. Johnson, communicates his expertise in business acquisitions, and establishes a strong professional first impression. Focused on clear messaging, structured content, engaging visuals, and strategic calls to action.

Professional Profile & Authority Building: Created a dedicated personal branding experience highlighting Jared's professional background, industry experience, educational qualifications, business ownership journey, and achievements in SBA lending. Structured the information to strengthen credibility and build trust with potential clients.

Business Acquisition Education & Services: Designed dedicated sections explaining the business acquisition process, helping potential buyers and sellers understand available opportunities, financing options, business brokers, and the overall transaction journey.

Podcast Discovery & Content Experience: Designed a dedicated podcast showcase for Before You Buy or Sell a Business. Organized podcast episodes, guest interviews, episode titles, durations, and listening options into an accessible content layout to encourage visitors to explore educational resources.

Funded Deals & Portfolio Showcase: Created a structured presentation of funded business acquisition deals, showcasing different industries, business categories, and transaction values. Focused on making real-world financing experience easier to explore through organized content and clear visual presentation.

Achievements & Financial Credibility: Designed a dedicated statistics section highlighting key professional milestones, including SBA loans closed, total funding volume, revenue generation, and transaction experience. Used prominent numerical elements to communicate credibility and demonstrate industry expertise.

Business Buyer & Seller Conversion Experience: Focused on creating clear pathways for both buyers and sellers through strategically positioned calls to action. Simplified the journey from discovering business acquisition opportunities to making direct inquiries.

Podcast Subscription & Newsletter Experience: Designed an email subscription section encouraging visitors to receive new podcast episodes and updates. Focused on a clean layout, clear messaging, and an accessible subscription experience.

Social Media & Professional Engagement: Integrated dedicated sections for LinkedIn and other social media engagement, helping visitors explore Jared's professional presence, industry insights, and educational content.

Modern Website UI & Visual Design: Developed a cohesive visual direction with clean layouts, strong typography, structured content sections, refined spacing, professional imagery, and consistent UI components. Focused on creating a polished visual experience that reflects the financial services and business consulting industry.

Conversion-Focused UX & Navigation: Organized website navigation, business acquisition information, podcast content, professional achievements, and contact opportunities into a logical information architecture. Focused on reducing content complexity and helping visitors quickly find relevant information.

The Result:

A modern, professional, and credibility-focused personal brand website that brings business acquisition services, SBA lending expertise, funded deal highlights, professional achievements, and podcast content together in one cohesive digital experience.

The redesigned experience strengthens Jared's professional brand, improves information accessibility, highlights industry authority, and creates a clearer journey for entrepreneurs, business buyers, and sellers looking to explore business acquisition opportunities and financing solutions.

Designed in Figma | Website Redesign | UX/UI Design | Personal Branding | FinTech | Financial Services | SBA Lending | Business Acquisition | Podcast Website | Landing Page Design