Competitive Intelligence on Customer Reviews (Using LLMs)
Borna Almasi
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Posted Jan 25, 2024
Developed a G2 Review analysis tool using scraping, embedding, clustering, and LLM summarization to identify product strengths, weaknesses, and opportunities.
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Challenge
The client wanted to be able to analyze G2 Reviews for competitors and their own product to identify strengths and weaknesses of each product so they could fine-tune their positioning.
Solution
Using a review scraping pipeline and topic-modelling techniques like embedding, clustering, and LLM summarizations, I was able to create an interface where they could freely explore customer feedback and identify areas of opportunities for their company.