Habitually is an innovative AI-powered assistant designed to transform the relationship between coaches and their clients, enhancing both productivity and communication. The platform leverages advanced AI to create a seamless, interactive experience by integrating with tools such as WhatsApp and SMS for real-time, personalised engagement. At the heart of Habitually is Ali, the AI assistant that interacts directly with users via text messages, offering reminders, support, and an ongoing dialogue to help users build better habits and stay on track with their goals. The project involved a consultative, hands-on approach to development, with a strong focus on building out the AI functionalities and ensuring smooth integration with essential tools.