Groupe Dynamite - NA Fashion Brand Webflow Website Development

Zlatko Marjanović

Web Developer
Animator
Figma
GSAP
Webflow
Groupe Dynamite
Groupe Dynamite Fashionable Laptop Mockup Showcasing Website Design & Development by Zlatko
Groupe Dynamite Fashionable Laptop Mockup Showcasing Website Design & Development by Zlatko

Budget: $$$$$ Timeline: 12 Weeks Industry: Fashion Design Tools: Figma & Webflow Live Link:

https://groupedynamite.com/

Goal: Convert Figma Design into a functional Webflow Website & Integrate subtle micro-interactions & animations as well as develop a comprehensive CMS structure for Blogs. Role: Webflow Developer

Groupe Dynamite Inc. is a Montreal-based, privately held, house of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

GDI, one of the largest fashion brands in North America, approached me for a seamless transition of their existing Figma designs into a fully functional Webflow site. They also needed a Blog CMS built to ensure ongoing content management—a goal we successfully achieved.

In addition to the website development, it was crucial to support multiple language territories, specifically English and French. At the time, Webflow did not offer native localization, so we integrated Weglot to enable multilingual functionality, providing an efficient solution.

Challenges:

Needed to develop a user-friendly CMS for continuous site updates.

Design assets were available, but the site had yet to be launched.

Required multilingual support for English and French.

The existing website was on WordPress, with plugins causing significant issues.

Solutions:

Constructed a comprehensive CMS structure that is easy to manage using Webflow CMS.

Transformed Figma designs into an interactive, functional Webflow site.

Integrated Weglot to enable seamless language switching between English and French.

Migrated the site from WordPress to Webflow, including the setup of 301 redirects to preserve SEO integrity.

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