Loyalty Program (CRM)

Humans have a desire for achieving a high social rank, so offering reward schemes that tap into this tendency is an excellent strategy.

Differentiate the different types of users.

A businesses loyal top 10% of customers spend almost 3x more per transaction than the lower 90% of customers. Uber understands the value of their top customers, and has implemented this program aimed at retaining them.

To further increase customer lifetime value, Uber Cash was created as a way to preload your account with cash for rides and UberEats deliveries. Users are incentivized with a 5% discount when they load at least $100. This approach helps keep people engaged within the Uber ecosystem, as opposed to spending money with competing apps.

This might take the form of incentives to drive new customer acquisition, offering points to keep current users engaged, or running targeted offers to win back lost customers. No matter what your specific tactics, your loyalty strategy should be leveraged at every stage.

Points and discounts will always be powerful drivers for your loyalty programs, but it’s best practice to begin thinking about alternative currencies, too. You should be creative with your incentives, offering alternative currencies as incentives.

Alternative currencies can include things like access to exclusive content, free shipping, complimentary training, early access to new features, upgrades, and more. Bonus points if you can find alternative currencies that also drive deeper engagement with your product or service.

The best times to promote a loyalty program (or anything at all) to your customers and incentivize action are the moments when they feel positively towards your brand. Positive emotions increase a user’s likeliness to further engagement with your product or service.

Identify the places in your application or website where a user would be feeling the most positive, and remind them about your loyalty incentives, either through in-app messaging or an email notification.

The moment customers receive their monthly invoice is one of the only times they think about how much they pay for your service.

A businesses loyal top 10% of customers spend almost 3x more per transaction than the lower 90% of customers. Uber understands the value of their top customers, and has implemented this program aimed at retaining them.

Humans have a desire for achieving a high social rank, so offering reward schemes that tap into this tendency is an excellent strategy.

Points and discounts will always be powerful drivers for your loyalty programs, but it’s best practice to begin thinking about alternative currencies, too. You should be creative with your incentives, offering alternative currencies as incentives.

When: When the user refers their friend to the app and his friend starts a card at their first shop.

What: They get Givy coins, worth 50 baht to spend on whatever services they want.

Create a concept of a Loyalty Program (CRM) - 2020

Research, Use Journey, Design System, Wireframe, UXUI Design, Prototyping

5 Month

Design System, Wireframe, UXUI Design, Prototyping

Figma