Here's how I helped a group of student founders turn their vision into a tangible brand.
The client
Morfo Prosthetics is a startup prosthetic manufacturer based in Puebla, Mexico and born out of the Tecnológico de Monterrey's PrepApps startup creation competition.
Morfo's objective is to improve the quality of life of people with motor disabilities through the development of affordable hand prosthetics. The company leads a renewed focus on social inclusivity, through the context of its team members.
The project
Project type: Full branding proposal
Date: August to September 2024, updated October 2025
Services: Brand guidelines, logotype design, color palette selection, visual language creation
A mockup of the Morfo logotype and visual language on an X profile.
A breakdown of the hand logotype.
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Posted Jun 21, 2025
Morfo is a student-driven hand prosthetic startup based in Mexico. The project consisted of creating a brand that was approachable, adaptable and modern.