Progressive Brand Design for Social-First Businesses

This was a brand identity design project for a client that was starting a red light therapy skincare brand with the mission to make tech innovations in skincare accessible to all! He wanted the branding to be sleek, modern, minimal, and inclusive with a fluid logo mark that would reference light waves, and make the brand instantly recognisable. This project included logo design, web design, packaging, some social references, and brand guidelines.