_2_ marketing website morph

goal: morph, a startup that successfully raised funding, required a comprehensive marketing website that would effectively communicate their value proposition to large enterprises.

process: my first step was to engage in extensive user research to define the target audience's needs. understanding the decision-makers in large enterprises was critical for tailoring the design to resonate with them. i crafted a detailed user persona framework, which guided the entire design process.

i created a sophisticated website in figma, consisting of over 30 pages designed to convey complex information simply and clearly. each page was meticulously designed with a focus on clarity, usability, and aesthetic appeal. after finalizing the design, i transitioned to development in framer, where I built a robust, scalable site.

to ensure adaptability, i implemented a modular design system that enables the morph team to customize and expand their site as their offerings evolve. this strategic design approach not only supports their current goals but also positions them for future growth. working on this project was an enriching experience, showcasing how design can drive business success.