To increase the conversion rate of visitors to customers on KG2’s website, I began by establishing a cohesive style guide to ensure consistency and visual appeal across all pages. This style guide included a refined color palette, typography choices, and UI components tailored to create a professional and inviting user experience. These elements were selected not only to align with KG2’s brand identity but also to guide users intuitively toward conversion points.

Below, you’ll see mockups that bring this style guide to life, showcasing key pages designed to engage visitors and streamline their journey. By focusing on clear calls to action, simplified navigation, and a user-centered layout, the redesigned interface aims to effectively convert visitors into customers, driving business growth for KG2.