“Fueled Differently” Social Concept An independent

“Fueled Differently” Social Concept An independent social media concept designed to connect Graffeo Coffee’s heritage and craftsmanship with the visual energy of its iconic Ferrari Café presence.

I developed the campaign idea, trend-aware hook, visual direction, AI-assisted footage, match-cut structure, copy, sound design, and final CapCut edit. The concept was designed as a social-native Reel that could attract both existing coffee enthusiasts and a wider audience aged 35–45.