Aura was born out of the idea that scents have the power to evoke emotions, memories, and experiences. The founders, a team of passionate perfumers and aromatherapy experts, wanted to create a brand that not only offered luxurious fragrances but also provided a holistic sensory experience that nurtured the mind, body, and soul. Aura aims to capture the essence of individuality and personal expression through its carefully crafted scents.