Google/FB Ads Management

Vishnu Tripathi

Backend Engineer
Data Engineer
Facebook Ads
Google Ads
Python

[Python, Django, Celery, Postgres, Google Ads API, FB Ads API]

Sync-Engine is Django app that have to sync millions of ads,campaign meta data and insights from different ads platform like google, facebook on daily basis to database for further processing. Improved performance of the project by 95 times. Fixed Ads API rate limiting by reducing no of API calls by 10000 times for google and 2000 times for facebook and reduced the syncing time from 6-7h to 5-10m for ads meta and from 10-12h to 20-30 min for insights for google and from 6-7h to less than 5 min for facebook ads and insights.

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