Who is Infinite Mind? Infinite Mind is a brain training and speed reading app designed to help adults improve cognitive performance, memory, and focus. The challenge: making neuroscience-backed content feel accessible, motivating, and scroll-stopping — for an audience of adults 50+ who aren't always easy to reach on social media.

My Role: I manage Infinite Mind's full social media strategy across four platforms — and I built it from zero. I developed the content system from scratch: defining the pillars, establishing the brand voice, and creating a posting cadence that works consistently week after week.

Month to month, I build the full content calendar, write all captions in English and Spanish, develop educational content that translates complex cognitive science into posts people actually want to engage with, and integrate video scripts and BTS content into the feed. I also track performance regularly and use the data to optimize what drives app downloads and audience growth.

Every post has one job: build trust and drive action.

Built the entire social media presence from 0 across 4 platforms simultaneously

Produces 4+ pieces of content per week consistently — every week

Developed an educational content system that makes neuroscience accessible and engaging

Manages full bilingual content calendar (EN + ES), captions, video scripts, and analytics

Platforms: Instagram · Facebook · LinkedIn · YouTube