Brand Identity & Webflow Website for B2B Tech Supplier - Peila by Vad SBrand Identity & Webflow Website for B2B Tech Supplier - Peila by Vad S

Brand Identity & Webflow Website for B2B Tech Supplier - Peila

Vad S

Vad S

Rugged computers for businesses

Peila, a B2B tech supplier from Israel, required a comprehensive overhaul of its brand identity and website to position itself favorably in the market as the leading company it is.
At celerart, we have created a new modern logo (see the before/after slide below; it's a game-changer!), a variety of assets, and brand guidelines to ensure consistent application of the brand. We've also designed a new, engaging website with a user-friendly UX and clean UI. We developed the website with Webflow, leveraging some Relume components and following a client-first approach, allowing for excellent performance, responsiveness, and cross-browser compatibility, presenting the product catalog in a compelling way and offering convenient inquiry options. Webflow CMS allowed for effortless product editing and website management.
Peila design details, graphics, and mobile
Peila design details, graphics, and mobile
Full logo lockup
Full logo lockup
Brand identity details
Brand identity details
Peila logo reveal animation
Peila sells a variety of B2B products that generally come with rather unimpressive images from the manufacturers, and often low quality. So, we upscaled them and then used generative Al to create tons of cool backgrounds to showcase how these products can operate in extreme environments, while also creating impressive imagery that makes a big difference, elevating the overall website experience
Product gallery customized with Photoshop and generative AI
Homepage layout with custom product compositing into generated background
Homepage layout with custom product compositing into generated background
Tablet responsive design
Tablet responsive design
Custom iconography
Custom iconography
Mega menu and predictive search
Mega menu and predictive search
Fully mobile reponsive web and menu
Fully mobile reponsive web and menu
Impressive product pages
Impressive product pages
Responsiveness, figma process, meticulous attention to details
Responsiveness, figma process, meticulous attention to details
Mobile responsive complex product pages
Mobile responsive complex product pages
Porduct catalog with search and deep filtering
Porduct catalog with search and deep filtering
Product cards and mobile responsiveness
Product cards and mobile responsiveness
Product page with options, powered by Webflow
Product page with options, powered by Webflow
Product tech pages, on-grid, fully responsive
Product tech pages, on-grid, fully responsive
Many custom-designed pages for Peila
Many custom-designed pages for Peila
We make awesome identities and websites like that regularly at celerart.com
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Posted Dec 26, 2025

Rebranded Peila and rebuilt their Webflow site—new logo, assets, UX/UI, and AI-enhanced visuals—elevating rugged B2B products with clarity and impact.