How to get web hosting clients

With so many web hosting providers to choose from, it can be overwhelming for new website owners to navigate the industry, and likewise, resellers are finding it hard to get new clients. This comprehensive guide is jam-packed with 11+ smart ways to acquire high-paying clients, helping you alleviate the stress of finding new clients and growing your business.

From creating a user-friendly website to filling the gaps your competitors are leaving, we’ve got the inside scoop on the most effective strategies to help you stand out in the competitive web hosting market.

As a reseller seeking web hosting clients, your website acts as your virtual storefront, so it's crucial that it's user-friendly, and well detailed. 

To succeed as a reseller you need to identify and fill the gaps left by your competitors

Getting web hosting clients in the saturated niche is difficult but not impossible.

Provide 24/7 customer support to assist your clients through every step.

Avoid overselling web hosting resources to prevent a negative experience for your clients and potential loss of business. 

Reseller hosting refers to a type of web hosting service where individuals or businesses can buy bulk hosting resources at a discounted price and then sell it to their own customers, using their own branding and pricing, essentially becoming a hosting provider themselves.

If you're looking to start your own web hosting business, reseller hosting is the way to go! You don't have to worry about the complexities of setting up a server or managing the hosting environment.

All you have to do is find clients to resell to, either through marketing, referrals, or upselling to your current clients. 

With reseller hosting, you can focus on growing your business and providing excellent customer service, while the hosting company takes care of the technical details.

Before diving into the process of finding web hosting clients, it's essential to have a clear understanding of the hosting provider's reseller program you wish to join. 

Make sure you've selected the right host for your needs, as this will greatly impact your success in attracting and retaining clients. If you haven't made a decision yet, our list of the best reseller hosting providers can help guide your choice.

Excited to grow your business as a web hosting reseller? Here, we bring you numerous ways to attract and secure web hosting clients.

Whether you're just starting out or looking to expand, these 11+ smart ways will help you achieve your goals and succeed as a reseller in the competitive web hosting industry.

Having a specific focus is key when choosing a target niche in the web hosting industry. By focusing on a specific demographic, you'll experience lower competition and be able to better meet their needs.

Decide whether you want to be the go-to host in your local area, cater to a specific group of business professionals like real estate agents or electricians, or offer web hosting as an add-on to your existing clients.

To be a leader in your chosen niche, make your rebranded service easy to market and cater to the specific needs of your target group. This will set you apart from massive hosting companies and give you a fighting chance in the industry.

When deciding on a niche, ensure it is large enough to sustain your business and has potential for growth. By offering services, features, and marketing tailored to your niche, you'll be able to stand out and increase your earning potential in the web hosting industry.

As a reseller of web hosting services, your website is crucial for attracting and securing potential clients. It's important to create a user-friendly website that appeals to those who are looking to purchase web hosting resources. 

Invest in a well-designed website, as it can make a lasting first impression on visitors and convince them to choose your service over others. 

Be clear and transparent in your offerings, so clients know exactly what they're getting with your web hosting package.

Your website's main goal should be to turn visitors into buyers, so make sure the design and navigation are tailored to achieve this. If you're not confident in creating a user-friendly website, consider hiring a professional to help.

A poorly designed website can be the reason why some potential clients may choose to do business with a competitor instead.

Now that you have a user-friendly website, it's important to make sure it's easily discoverable. This is where SEO comes in. SEO optimization is crucial for reaching more potential customers and increasing your website's visibility in search results. 

Keep in mind that SEO is a continuous process and not a one-time service. The content and ranking of your website can change over time, so it's important to regularly monitor and adjust your SEO strategy. 

Don't be surprised if your website's search ranking fluctuates, as your competitors may be working on improving their SEO as well.

It's important to understand the type of SEO your website needs. For example, if you've chosen a local niche, then you'll need to focus on local SEO to rank higher in your local area. 

Starting a blog for your web hosting business is a great way to improve your website's SEO and engage with your potential customers.

By writing about important web hosting topics and answering frequently asked questions, you can demonstrate your expertise and help educate your clients on the specific niche you're in.

As a reseller, your blog can be a great platform to showcase your knowledge and offer guidance to your customers, who may be novices in the web hosting industry.

By addressing their pain points and answering their questions, you can build trust and establish yourself as a reliable and knowledgeable resource.

Don't forget to promote your blog posts via social media and forums. Sharing useful and informative content can attract new customers to your website, and improve your website's visibility in search results.

With the widespread use of social media, you have the opportunity to reach a large and diverse audience by providing valuable resources and sharing relevant information.

By actively engaging with your target audience on social media platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and others, you can build a strong online presence and attract more visitors to your website.

Focus on one platform at a time, rather than spreading yourself too thin, to establish your brand and build trust with your followers.

Word of mouth is a powerful tool for attracting new clients to your business. To make the most of this opportunity, it is essential to provide top-notch service to your current customers.

By doing so, you leave them satisfied and eager to recommend your services to others, which can bring in even more clients.

In addition to offering quality service, you can incentivize your customers to refer others by offering a token of appreciation.

For example, you can offer a $5 credit for every successful referral that signs up and purchases your hosting plans.

This may have a short-term impact on your profits, but it will attract new clients and lead to even more referrals over time, helping to grow your business. This strategy is used by big players in the web hosting industry, so don't be left behind.

People are more likely to be convinced by the experiences of others who have already used your services. By regularly requesting testimonials from satisfied clients, you can showcase them on your website and stand out to first-time visitors.

User reviews can play a major role in spreading the word about your service, both positive and negative. It's important to provide a reliable hosting service and build a solid reputation, as faking reviews can harm your credibility.

Instead, focus on delivering top-notch service and your customers will be happy to share their experiences with others.

Email marketing lets you build relationships with your email subscribers through valuable content and free resources. The key to a successful email campaign is to not spam your listeners but give them interesting content and offer them plenty of free resources to earn their trust. 

You can tell them how you started out creating your first website and how difficult it was to find a web hosting provider.

This kind of content will appeal to your target audience and they will not hesitate to click the next button to reach your website to read an article you referred them to or your web hosting services. Use a service like Mailchimp to manage your email list and send out campaigns effectively.

To stand out in the competitive web hosting market, you need to offer something unique that appeals to your clients.

Research your competitors, identify areas where their customers are dissatisfied, and use that information to improve your services.

By filling the gaps left by your competitors, you can attract and retain clients in the long run.

As a reseller, offering a variety of payment gateways can give you an edge over your competitors. By doing so, you cater to a wider audience, including those who prefer to remain anonymous online.

Providing options such as cryptocurrency as a payment method can attract potential customers who are looking for privacy in their transactions.

You can also consider participating in local events, trade shows, and conferences related to your field. This will give you a chance to showcase your skills, demonstrate your expertise, and connect with potential clients. 

Additionally, consider utilizing digital platforms such as LinkedIn, Twitter, and Facebook to connect with others in your community and build your network.

By offering valuable content and engaging in online discussions, you can establish yourself as a thought leader in your field and attract new clients. 

As a web hosting reseller, it is crucial that you offer 24/7 customer support. Good support is what sets you apart and gets people talking.

When potential clients come to your website to inquire about your services, they should be able to reach you at any time, day or night.

Your prompt and helpful guidance can make all the difference in convincing them to commit to a long-term partnership with you. 

To ensure you're always there for your customers, make sure you have a phone and email support channels available. This way, your prospects can easily reach you to resolve any issues they may have.

Don't underestimate the power of great customer support, it can make all the difference in growing your web hosting business.

As a reseller, you can provide web hosting services to your customers under your own brand name by using the available white-label feature offered by the web host. This means that the parent hosting provider will allow you to resell their hosting services and products as if they were your own. 

Here's a quick rundown of some of the steps you need to take to resell hosting:

Have a clear and comprehensive plan in place for your business. This is where a business plan comes in. A business plan is a roadmap for your business that outlines your goals, strategies, and plans for achieving success. 

Think about what you want to achieve in the short and long term. 

Consider what you want your business to look like in one month, three months, one year, and three years down the line. 

Make a list of the steps you need to take to get there. This might include things like increasing your customer base, expanding your product offerings, and improving your customer support.

By having a clear and well-defined business plan in place, you'll be able to focus on your goals, track your progress, and make necessary changes as you go. 

The quality of your hosting provider directly affects the success of your business. If your host experiences frequent downtime, your customers will suffer the same consequences. This can lead to frustration and a lack of trust in your services. On the other hand, a reseller hosting provider with excellent uptime ensures your customers have a seamless experience and confidence in your services.

Customer support is another critical factor. If you're unable to contact your host's support team when you need them, you might not be able to provide adequate answers to your customers' questions if you don't have the technical knowledge. A hosting provider with reliable and efficient customer support ensures that you can address any issues promptly, which boosts the reputation of your business.

Make sure to carefully consider the following before making a decision. 

Does the web host offer a free WHMCS automation license? 

Can you upgrade your package if you reach the maximum allocated disk or bandwidth capacity?

Does the host allow backup and restore options? 

Do they offer WHM/cPanel access? 

Do they allow you to host unlimited or as many websites as you want?  

Do they include the white label across their plans? 

Carefully consider the number of resources your clients will need and allocate the appropriate amount of server space to your plans. This way, you won't run into any issues if your clients outgrow the resources you have provided. 

Create attractive and competitive packages to win clients. Start by deciding on your plans and prices. Consider what your target market needs and what you can offer that sets you apart from other reselling hosting companies.

Stand out by including added value in your packages, such as a free 30-minute consultation to assist with the client's web server hosting. You could also consider offering domain names at a discounted rate to incentivize clients to purchase your hosting services.

Remember, your goal is to convince clients that they are getting the best web hosting deal available. Be creative and flexible in your offerings, and always prioritize quality and customer satisfaction.

You've done the hard work of establishing your business plan and setting up your web hosting packages, now it's time to start selling. Here are some effective ways to reach your target clients:

Upsell to your existing clients

Run a paid ad to target customers

Make use of the 11+ smart ways highlighted in this article

Part of the steps you need to take before you can sell to your clients is to actively market your business and ensure your parent host is reliable.