Concordium
Casper Holbek
Creating a future based on trust, privacy and safety with blockchain technology.
Concordium stands apart from the typical blockchain companies, offering a distinctive feature: the fusion of privacy and identity. However, their prior branding lacked the clarity to emphasize this differentiating factor in a competitive market.
The creative concept draws inspiration from Concordium's two core pillars: Privacy and Identity. The visual language incorporates elements of concealment, symbolizing their distinct and unique position in the field.
Outcome:
Concordium embarked on a transformative journey to revamp its visual identity and user interface, striving for a harmonious blend of consistency and flexibility.The outcome was a design library capable of catering to diverse categories while preserving the unique Concordium identity. This holistic approach not only ensures the engagement and interaction of users within a complex environment but also facilitates the presence in both the digital and physical realms, bridging the gap between investors, open communities, and developer-friendly integrations.
“The previous visual identity was leaning more on the business side. But there is a huge crypto-native community out there who is also interested in our project. The collective we hired managed to make a very good bridge between those two.”
Torben René Larsen, CMO
Like this project
Posted Nov 13, 2023
Creating a future based on trust, privacy and safety with blockchain technology.
