Mynt is one of Sweden's fastest-growing fintechs - AI-powered corporate cards for SMEs, 12,000 customers, 22M raised. The brand needed a full refresh, and the platform had to match it.
Rebrand and Webflow build
The design was outdated - the product had moved on but the website hadn't. I handled the full rebrand across the marketing site and the Mynt platform. One month design, one month Webflow development. No handoff between separate teams, no delays.
SEO and content infrastructure
I flagged early that organic search was an untapped channel. I built a CMS architecture that made publishing new articles and landing pages fast and effortless - no developer needed. Their team could now publish consistently without any technical overhead.
Localisation
Mynt operates across markets. I built a localisation solution that serves different content based on language - so Swedish and international audiences each get the right experience, not just a translated page.
The Result
Full rebrand across site and platform delivered in 2 months
Monthly Google visits multiplied after CMS launch
Lead generation increased directly from organic traffic
New pages go live in days without developer involvement
One site, multiple markets - localisation built in from day one
What I Learned
The best client relationships aren't about delivering what's asked. They're about seeing what's missing. Mynt hired me to build a website. I helped them understand why the website needed to keep working after launch - through content, through search, through reaching the right audience in the right language. That's the difference between shipping a site and building a growth asset.