Showing less can actually build more trust. For years, I use...

Showing less can actually build more trust. For years, I used to flood clients with sketches, unfinished concepts, and raw ideas — thinking they’d appreciate “the process.” Some did. But honestly? It often worked against them. This time, I built 90% of the deck around one bold direction. It was strong, it was confident… but it still wasn’t the right fit. That’s the reality of design — sometimes you swing and miss. Here’s what I’ve learned: ✨ Clients don’t need to see the messy middle. ✨ They need to see ideas that are tested, refined, and ready to stand on their own. ✨ Fewer, stronger concepts > dozens of half-finished ones. Excited to share more of this project soon. 💭 Do you prefer showing clients the journey (sketches, explorations) or just the destination (refined concepts)?