In this case study, we delve into the challenges, strategies, and solutions employed in redesigning a psychological testing platform. The primary objectives were to improve user engagement, manage large-scale data, and optimize the website for high traffic, all while delivering an innovative and efficient user experience.

The project posed several complex challenges:

Managing SCL-90 test result probabilities and diverse data roles.

Designing a user experience that was engaging and efficient, avoiding tedious test durations.

Illustrating disabilities and issues using iconic and animation design.

Preparing the web infrastructure to handle over 100 companies on launch day.

Ensuring website load times remained under 3 seconds.

I spearheaded the full-stack development, collaborating closely with my team. Hamoun managed our connections with the Ravesh team, while Amin, doubling as a product and backend developer, focused on product strategy and technical implementation.

Our research phase involved:

Categorizing psychological test possibilities into six main categories for easier recognition by psychologists.

Optimizing the test structure: 90 questions across three pages, balancing user attention span and engagement.

Ensuring a smooth user experience, with over 92% of users completing tests without issues.

We brainstormed various ideas to address user pain points:

Redesigned User Interface: A cleaner, intuitive interface to simplify navigation.

Interactive Test Format: Engaging visuals and animations to maintain user interest.

Optimized Web Performance: Enhancing the website’s performance for high traffic scenarios.

Our validation process included:

Fake Door Tests for the interactive test format.

Landing Page Experiments to determine optimal content layouts.

Prototypes and User Interviews to refine the user interface and test format.

The final design featured:

A streamlined, user-friendly interface with a clean, intuitive layout.

An interactive test format with engaging animations.

A high-performance website optimized for heavy traffic, achieving load times under 3 seconds.

The redesigned platform was a significant success:

Product Metrics: We observed a 40% increase in test completion rates and a decrease in bounce rates.

Customer Feedback: Clients praised the new design for its user-friendly and engaging nature.

Learnings: This project highlighted the balance between aesthetic appeal and functionality in high-traffic environments.

Future Goals: Aim to integrate AI-driven personalization for a more tailored user experience.

This case study demonstrates our commitment to delivering innovative, user-centric digital solutions. The project not only enhanced user engagement but also ensured robust performance under high traffic, setting a new standard in psychological testing platforms.