Dubaisayohattur Meta Ads & Social Media Campaign

CASE STUDY | PROJECT 1

Dubaisayohattur Meta Ads & Social Media for a Dubai tours brand

A Dubai tours and safari brand for a Russian-speaking audience. I handled the page setup, daily content and Meta Ads, all by myself.

Page setup & bio Posts, reels & stories Meta Ads

74.7K organic views

66 conversations

AED 4.03 per conversation

Zamna Shahzadi | Meta Ads & Social Media Marketer

OVERVIEW

Project at a glance CLIENT

Dubaisayohattur

INDUSTRY

Travel & Tourism (Dubai tours and safaris)

AUDIENCE

Russian-speaking travellers

PLATFORMS

Facebook and Instagram

MY ROLE

Page setup, daily content, strategy, targeting, ad copy, Meta Ads

PERIOD

74.7K organic views (+175%)

48.5K viewers reached

66 messaging conversations

AED 4.03 cost per conversation

Total ad spend: AED 266 | Source: Meta Business Suite and Ads Manager

Zamna Shahzadi | Dubaisayohattur Case Study | 3

APPROACH

Starting point and approach

Before The brand was advertising on Instagram only, with no complete page setup and no steady content plan. >

1 Page setup Russian-language bio, WhatsApp booking button, cover and profile.

2 Daily content Posts, reels and stories with Russian captions every day.

3 Strategy Detailed targeting and Russian ad copy for the right audience.

4 Messaging ads A campaign built to start WhatsApp and Messenger chats.

Goal

Turn attention into real customer conversations, not just views.

Zamna Shahzadi | Dubaisayohattur Case Study | 4

STRATEGY

The ad strategy

Goal Get Russian-speaking travellers to message the brand and ask about prices and bookings.

Audience Detailed targeting built around a Russian-speaking audience, instead of broad Instagram-only reach.

Creative Russian-language ad copy and creatives. The client shot original video at my request.

Campaign Messaging-conversation campaign with an ad set daily budget of AED 45. Traffic, engagement and awareness ads were also set up.

Result: 66 conversations at AED 4.03 each

Zamna Shahzadi | Dubaisayohattur Case Study | 5

PAGE SETUP

Facebook page setup

RU Russian-language bio

WhatsApp Prices and booking button

Brand Cover, profile photo and services

Facebook page, set up and optimised by me

Zamna Shahzadi | Dubaisayohattur Case Study | 6

CONTENT

One week of content: 68 pieces

68 pieces published in 1 week

62 Facebook and Instagram stories

6 feed posts (2 Facebook + 4 Instagram)

Meta Business Suite weekly review, Sep 20 to 26

Zamna Shahzadi | Dubaisayohattur Case Study | 7

REACH

Organic results, last 30 days

74.7K views (+175.5%)

99.9% views from non-followers

48,570 viewers (+187%)

Almost every view came from people who did not follow the page yet, so the content reached a brand-new audience.

Zamna Shahzadi | Dubaisayohattur Case Study | 8

ENGAGEMENT

Reels, interactions and conversations

2.3K 3-second video views

119 content interactions

100% message response rate

Facebook visits grew 225% to 26, and the page gained 31 net new follows in the same 30 days.

Zamna Shahzadi | Dubaisayohattur Case Study | 9

PAID ADS

Paid results AED 4.03 per messaging conversation

66 Conversations

31.7K Impressions

19.7K People reached

AED 266 Total spend

Ads Manager, last 30 days (Aug 29 to Sep 27, 2026). Ad set daily budget: AED 45

Zamna Shahzadi | Dubaisayohattur Case Study | 10

RESULTS

What the client says

“ Your creativity, effort, and strategy have really helped us stand out. I truly value your hard work and dedication to growing our business online.

CEO, Dubaisayohattur

Let's grow your brand! Message me for a FREE mini audit of your page and ads.

WhatsApp: +92 349 1426501

Email: zamnashahzadi965@gmail.com

LinkedIn: linkedin.com/in/zamna-shahzadi-1704643a1