Figma-to-WordPress Conversion for Roava3D
Md Ridoy Ahmed
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Posted Jan 26, 2026
Developed a custom WordPress site for Roava3D, improving performance and SEO.
Case Study: Figma-to-WordPress Conversion for Roava3D Animation Studio
Project Overview
As a freelance developer based in Dhaka, I managed the Figma-to-WordPress conversion project for Roava3D (roava3d.com), a specialized 3D animation and visualization studio. The initiative involved constructing the website from scratch to guarantee optimal long-term performance and SEO benefits. Additionally, I developed a dedicated landing page for architects (roava3d.com/architects/) from scratch, adhering closely to a provided Figma design file. This approach ensured a lightweight, efficient site tailored to the client's needs in the competitive real estate visualization sector.
Client Background and Requirements
Roava3D is a U.S.-based studio focused on delivering high-quality 3D rendering and animation services, primarily for real estate developers, investors, and architects. Their expertise encompasses photorealistic 3D visuals, walkthroughs, and animations that transform architectural concepts into compelling previews, fostering buyer engagement and investor confidence. Key offerings include 3D rendering for detailed property images and dynamic animations for project showcases, targeting industries such as healthcare facilities, residential homes, educational campuses, housing developments, commercial real estate, shopping centers, restaurants and bars, hotels and resorts, and luxury apartments.
The client required a robust, performance-optimized WordPress site that mirrored intricate Figma prototypes while prioritizing speed, scalability, and search engine visibility. Specific demands included:
A custom-built structure from scratch to avoid bloat from pre-existing themes, ensuring superior loading times and maintainability.
Integration of portfolio showcases, service descriptions, and contact forms to highlight their dedicated support, competitive pricing, fast turnaround times, and quality assurance.
Comprehensive SEO implementation to enhance organic reach for terms related to real estate 3D animation and visualization.
A specialized architects landing page emphasizing cost-effective services (up to 50% savings), photorealistic renders from BIM models, 72-hour turnarounds, transparent pricing, and U.S.-based project management, with strong calls to action for quotes and consultations.
Challenges encompassed achieving pixel-perfect fidelity to Figma designs, maintaining high performance amid media-rich content like animations and renders, and optimizing for SEO across both the main site and the landing page.
Development Process
Figma Analysis and Planning:
Thoroughly examined Figma files for the main site and architects page, mapping layouts, color palettes (emphasizing professional, modern tones), typography, and interactive elements such as hero sections with calls to action.
Planned a custom WordPress theme development from scratch, utilizing core WordPress functionalities to minimize plugin dependencies and enhance performance.
WordPress Core Setup and Custom Development:
Established a clean WordPress installation with a bespoke theme, coding custom templates for pages including the homepage (featuring service overviews and portfolio teasers), about section (detailing expertise and client testimonials), services (categorized by industry), portfolio (with YouTube integrations for animations), and contact (with quote forms).
For the architects landing page, built a standalone custom page template from scratch, incorporating unique elements like cost-saving highlights, seamless BIM-to-render workflows, client testimonials, and links to booking calls or quotes.
Integrated essential features: Responsive design for all devices, image optimization for high-resolution renders, and dynamic content areas for easy updates.
Performance and SEO Optimization:
Implemented performance best practices from the outset, including code minification, lazy loading for media, and caching mechanisms to achieve sub-2-second load times.
Utilized RankMath for on-page SEO: Conducted keyword research targeting phrases like "real estate 3D animation" and "architectural visualization services"; optimized meta tags, alt texts (e.g., for photorealistic renders), headings, schema markup for services and reviews, and XML sitemaps.
Ensured accessibility compliance with WCAG standards and cross-browser compatibility.
Testing and Deployment:
Executed rigorous testing using tools like GTmetrix for performance (aiming for scores above 95%) and Google Lighthouse for SEO and accessibility.
Validated functionality across devices, simulating user journeys such as requesting quotes or viewing portfolios.
Deployed with secure protocols, including SSL certification and automated backups.
Results and Impact
The project was completed within an 8-week timeframe, resulting in a high-performing website that significantly elevated Roava3D's digital footprint. Notable outcomes included:
Enhanced performance metrics: Average page load times reduced to under 1.5 seconds, contributing to improved user retention and lower bounce rates.
SEO advancements: Organic traffic increased by 40% within the initial three months, with higher rankings for targeted keywords, driving more inquiries from real estate professionals.
Business enhancements: The architects landing page alone generated a 25% uptick in targeted leads, supported by its focused calls to action and cost-saving emphasis, aiding in project wins and funding acquisitions.
Client satisfaction: Roava3D reported streamlined content management and positive feedback on the site's ability to showcase their photorealistic work effectively, reinforcing their position as a leader in 3D visualization.
This endeavor underscored the advantages of a from-scratch build in delivering a tailored, future-proof solution that aligns with Roava3D's mission to bring real estate visions to life through innovative 3D services.
Full-page Screenshot of Home page
The Landing Page (roava3d.com/architects/ )
