Rebrand Project for Geegpay
Somtochukwu Uchendu
For lots of African freelancers, working remotely for international clients is never an issue.
Well, until it gets to payments - this is where things usually get frustrating.
Geegpay lets users receive payments internationally, and it also integrates seamlessly with reputable freelance platforms.
My creative process involved studying the existing logo for Geegpay and evolving the wink in its wordmark to a versatile, recognizable icon. Along with a unique pattern system, vibrant colors, and youthful advertising, I developed a new brand identity that sealed Geegpay's appeal as a secure alternative for young freelancers who want to get paid for their work without hassles.
Geegpay's New Rebrand Stays true to its core message, with an interesting twist.
The proposed new logo for Geegpay evolves elements from its existing logo into a refined mark.
The New Branding System encompasses advertising, merchandise, and product design.
The goal is to stay true to Geegpay's legacy, and continue telling its story.
Geegpay's brand palette got new vibrant colors.
And its landing page got a refresh too!
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Posted Jun 21, 2023
I developed a new brand identity that sealed Geegpay's appeal as a secure alternative for young freelancers who want to get paid for their work without hassles.
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