This CRAVR project develops two

This CRAVR project develops two complementary snack-commercial routes for the same fictional smoked-paprika and sea-salt product. The first is a process-led execution: a potato is sliced on a mandoline, dropped into bubbling oil, seasoned in mid-air and broken in an extreme close-up before the branded bag is opened. The second begins with the package itself. A sealed CRAVR bag lands, bursts open and releases a fan of chips, then the film moves through airborne seasoning, a chip collision and a dynamic final packshot.