Andriy Kostyuk's Work | ContraWork by Andriy KostyukAndriy Kostyuk
Creative Producer & Creative Technologist | Generative AI
Built for Impact is a generative AI American-football campaign combining athletic performance, fashion-editorial styling and aggressive motion design.
The video follows three consistent athletes through a tightly controlled black-and-crimson visual world, moving between preparation portraits, sprinting, catches, route running, blocking and full-contact play. THE RED ISSUE is a short AI fashion film where one color does all the talking. A world in white and blue, a woman in red, and five moves on the board: Strategy. Movement. Reflection. Power. Checkmate. TILT is a fictional nail-color commercial concept built around playful beauty and fashion art direction. Hot pink, cobalt, and orange products sit inside a coral-pink geometric room, with checkerboard flooring acting as a graphic stage. Manicure macro shots bring lacquer texture and glossy color close to the viewer, while wider fashion compositions give the product a bold sense of scale.
The central idea is that color itself becomes the identity system. Product framing, saturated wardrobe, flat architectural panels, and doodle-style graphic marks keep the visual language energetic without relying on polish alone. The film moves between beauty detail and fashion attitude, resolving with “COLOR OUTSIDE THE LINES” alongside the TILT product lineup.
The footage was generated from text prompts, without input images. The direction translates one concise brand idea into palette, composition, tactile detail, and graphic rhythm. Invisible People - an AI video experiment exploring what happens when the person disappears, but their clothes, accessories, movement, and physical presence remain.
A series of everyday scenes built around the idea of invisible people still interacting naturally with the world around them.